About Marie
Marie is a passionate and focused Experience Director putting her extensive background of interactive design and user experience out there for the good of creative teams everywhere.
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She has a proven track record of successfully translating clients’ visions and goals into powerful and attractive branded design and exceptionally effective user-centric features
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Her unique expertise in visual design, UX & UI design, strategy, web development, and targeted business goals gives her a thorough and intricate knowledge across the entire project lifecycle
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She’s able to successfully resolve design and UI challenges with effectively executed resolutions
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Marie successfully manages in-house design teams to ensure high quality, smooth workflow and strict deadlines are met with professionalism and creative finesse.
- Client collaborations include: ACLU, Alaska Airlines, Amazon.com, The Boeing Company, Classmates.com, Glam.com, Idearc SuperPages, Microsoft, PopCap Games, Z2Live, and numerous startups
Core Competencies
- UX & UI design
- UX strategy & planning
- Mobile App Visual & UX Design
- iPhone, iPad & Android experience
- Wireframe creation
- Prototype development
- Hand-code CSS, XHTML, JavaScript, AJAX
- Art direction, mentoring & teambuilding
- Usability & analytics analysis
- Drupal CMS configuration & setup
- Drupal custom theming
- Project management
- Troubleshooting & problem solving
Technical Background
- OS: Mac, Windows, Linux, UNIX
- Tools: Adobe Creative Suite (Photoshop, ImageReady, Illustrator, InDesign, Flash, Fireworks, Dreamweaver), OmniGraffle, Balsamiq
- Development: CSS, XHTML, AJAX, JavaScript, PHP, MySQL, Drupal, SVN/version control
Professional Experience
PRINCIPAL & EXPERIENCE DIRECTOR, Awesome Giant | Seattle, WA | 1996 - Present
Consultant focused on UX design & strategy, brand development, and mobile apps
- Provide visual design and user experience expertise to businesses and agencies nationwide
- Work with numerous startups defining the brand, creative direction, and product UX
- Provide full UX analysis and reports to improve usability and conversion
- Provide front and back-end development services, collaborating with in-house dev teams
- Successfully collaborated with in-house design teams for clients including Amazon.com, Dex Knows, Idearc SuperPages, PopCap Games, and many more
CREATIVE DIRECTOR, Doyenz, Inc. | Bellevue, WA | 2010 - 2011
Doyenz is a startup that provides cloud-based disaster recovery services for managed service providers
- Lead the creative vision, user experience and web development
- Spearheaded & executed on full rebrand and corporate site redesign
- Conduct usability tests and presented a UX analysis report with optimization recommendations
- Assist marketing with all creative needs both online and offline
- Manage a team of contractors as well as provide hands-on contribution
- Manage web development; Architected recent website redesign in Drupal 6
CREATIVE DIRECTOR, Alphabox Creative | Seattle, WA | 2010
Alphabox Creative is a startup full-service creative agency
- Spearheaded a full rebrand offline & online for this early stage startup
- Established and managed the creative direction for all client projects
- Led client pitch meetings, prepared supporting visuals and pitch work
- Sourced talent to build a new in-house creative team
FOUNDER, SparkleShelf.com | Seattle, WA | 2007 - 2009
Sparkle*Shelf was a vibrant social network and webzine for fashion and beauty addicts
- Sold sparkleshelf.com in August ‘09 to a Seattle startup
- Successfully built a community of thousands of registered members, and unique visitors on a minimal budget
- Contributed entirely to the concept, design, development, and maintenance for the web property
- Responsible for full brand development, product design, and product development
- Managed an editorial team of 15 writers
- Analyzed stats and continually optimized features for conversion and usability
WEB ART DIRECTOR, PopCap Games | Seattle, WA | 2006 - 2007
PopCap Games is a leading casual games developer, releasing titles such as Bejeweled and Plants vs Zombies
- Established and managed the creative vision and user experience for PopCap.com
- Key stakeholder involved in strategic decisions affecting PopCap.com
- Built and established an in-house team of designers and front-end developers
- Provided art direction, strategic planning, innovative solutions for design challenges
- Lead a total site redesign and rebrand which greatly improved usability and contributed to an increase in download conversions
- Managed an ongoing effort to optimize site performance that lead to increased conversions
- Required familiarity with Web metrics data using Omniture, as well as knowledge of HCI and UI standards
- Responsible for team planning, budget, hiring, management, contractor management, resource allocation, scheduling, and mentoring
DIRECTOR OF UX & CREATIVE, CarDomain Network | Seattle, WA | 2006
CarDomain Network is the web’s largest community of car enthusiasts
- Lead the creative vision and user experience for the company’s online community and retail store
- Managed and art directed both online and offline creative
- Interfaced with multiple departments to accurately translate goals to the finished product
- Required a thorough understanding of the creative design process, UI (user interface) design, branding strategy and cross-departmental project management
- Managed a team of designers and developers, providing mentoring and team building
- Implemented a new working process and team strategy to increase efficiency and better allocation of resources
DESIGN DIRECTOR, Donordigital | San Francisco, CA | 2004 - 2006
Donordigital is an agency that provides fundraising solutions for non-profits, advocacy and candidates
- Managed the design and development for all projects supporting offices in San Francisco and Washington D.C.
- Provided art direction and established the creative strategy for this agency
- Required a thorough understanding of all aspects of web design, programming, and Flash
- Required extensive knowledge of online marketing strategies and campaign creation
- Implemented a company wide project management process that increased efficiency of the project lifecycle
- Established, managed and mentored a team of designers, developers, and production staff
- Projects included marketing campaigns, interactive media and website designs for high profile clients such as ACLU, Amnesty International, The Human Rights Campaign, Humane Society and NARAL Pro-Choice America
SENIOR WEB DESIGNER, Classmates.com | Renton, WA | 2002 - 2004
Classmates.com is a service-oriented Website connecting people
- Served as lead designer and art director for a team of designers
- Interfaced daily with marketing, copywriters and developers to create visually engaging interfaces
- Lead designer for corporate website redesign initiative, and redesign of email products
CO-FOUNDER & DIRECTOR, Ash White Multimedia LLC | Seattle, WA | 1999 - 2002
Oversaw start-up of this creative agency specializing in online marketing and interaction design
- Lead creative direction for all projects
- Managed team of designers and developers
- Received recognition as “Site of the Day” from Macromedia for interactive Flash site, ashwhite.com
Affiliations
AIGA, SIG CHI, SIG GRAPH
Education
BA in Painting 1996, University of Washington
