MangoSpring

MangoSpring is an established start-up providing robust tools for business productivity and communication.  The company needed a complete overhaul of the entire brand & marketing system. This included a rebranding for the parent company, as well as developing a cohesive branding system for the product family.  The project involved usability testing, competitive research, IA & UX design, brand development and total visual redesign including custom illustration.  

The client also needed a fresh, new, more current brand that was more inline with the product and desired audience. This exercise included brand test to get a better understanding of the current positioning, followed by a full rebranding for the parent company, as well as developing a cohesive branding system for the product family.